Ascend ↗ is a rapidly growing Series A insurtech startup that provides an all-in-one digital solution to unify insurance billing, payments, and accounting tasks for traditional insurance providers. Think a modern billing platform like Ramp, but for the insurance industry.

Mike, their Head of Marketing, partnered with Kind Heart to revamp their website & brand as they evolved to serving larger, more mature insurance behemoths. The brand had to evolve from startup-y to more corporate, trustworthy, and professional. We helped Mike and the Ascend team through this brand evolution by providing a new homepage design, 72 illustrations across their entire website, sales decks, pamphlets and more.